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A New Strategic Plan for AFP in Canada

October 7, 2014

In March, the AFP board of directors approved a new strategic plan for 2014-2016 with four overarching goal areas.  They are:

  • Inclusion and Influence
  • Advocacy, Policy & Ethics
  • Relevant Quality Education
  • Capacity to Invest in Opportunity.

You can find a copy of the full strategic plan at afpnet.org/strategicplan.

During the recent Canadian Leadership Retreat, chapter representatives had the opportunity to participate in a facilitated strategic planning process to help determine priorities for AFP in Canada over the next three year period.  The AFP Foundation for Philanthropy – Canada went through the same exercise the day before.

Some of the areas that were identified during that day of planning include:

  • Evolve the Canadian governance model to respond to current realities and future needs.
  • Develop a Pan-Canadian multifaceted communications strategy including: branding, marketing, government relations and public relations.
  • Review/renew the infrastructure to best support Canadian chapters and Pan-Canadian initiatives.
  • Build capacity for chapter-level advocacy and promotion.
  • Establish a chapter resiliency model which includes succession planning, governance and operations.
  • Increase chapter membership engagement.

A Strategic Planning Task Force has been created to look at the results of the discussion and determine a new plan for Canada.  The task force will be chaired by Karen Dackiw, CFRE and the members are:  Kathy Arney, CA, Giovanni Festa-Bianchet, MBA, Derek Fraser, CFRE, Laura Mikuska, Ligia Pena, CFRE, Ellen Townshend and Karen Willson, CFRE.

Next steps will see the task force delving into each area to create a plan addressing each of the strategic objectives.

For more information about this process, please contact Lori Gusdorf, CAE, AFP vice president of membership and chapter services, at lgusdorf@afpnet.org