How to create a brand that inspires donors to give
Are you losing donors? Do you struggle with creating a brand that inspires others to join your cause? Is your brand outdated? Do members of your organization disagree on what your message should be? Have you added services and now it’s difficult to define your mission? Are you developing a capital campaign?
If you can relate to any of these then this event is for you. This is for everyone responsible for creating donor and volunteer marketing communications: executive directors, board members, marketing staff, volunteer coordinators, and development team members.
Topics will include: donor research, writing stories and creating effective messages that fundraisers can use to increase donor engagement and deepen relationships.
A powerful brand contributes to a nonprofit’s support, sustainability and growth. You will gain practical skills so you can create a brand that inspires others to join your cause. You will learn how to build a bridge between the heart of the organization and the heart of a volunteer or donor.
You can inspire others to give!
Approved for 1.5 CFRE credits
Wednesday, May 9
Meet & Greet: 11:30am - Noon
Luncheon/Presentation: Noon – 1:30pm
Hyatt Regency Phoenix
122 N. 2nd St., Phoenix, AZ 85004
Early-bird: $40 member/$50 nonmember
After May 2: $50 member/$60 nonmember
About Our Speaker
Jeff Terpstra has been in the world of design and branding for decades. In 1996, he left a Creative Director job he loved to begin a design studio in his home. He was then able to spend more time with his family and to mentor young people in illustration and design.
In 2008, Jeff founded Scott Allen Creative to help corporate and nonprofit clients develop powerful and meaningful brands.
In recent years Jeff has led Scott Allen Creative to focus on nonprofit causes. Every member of his staff is passionate about creating brands that contribute to the nonprofit’s support, sustainability and growth.
Scott Allen Creative’s services include donor and market research, strategy, brand identity, copywriting, design, web development, video production and social media strategy and content. Scott Allen Creative has won Addy Awards for both nonprofit marketing collateral and video.
AFP encourages you to pre-register for the workshop prior to the deadline of 12 noon on the day prior to the event. If registering on-site the day of the event, please note there is a cost increase of $15 and we cannot guarantee a meal.
All no shows will be charged. Thank you for your cooperation.
Cancellation and Refund Policy (For All Chapter Events)
Cancellations and Refund requests must be received in writing to firstname.lastname@example.org 72 hours prior to an event. No refunds will be issued within 72 hours of the event. All no-shows will be charged and/or invoiced.