AFP Top Ten Fundraising Tips (Week of January 8, 2018): 2018 Goals and Ideas, Getting the Rich to Donate, Using the Right Metrics & More
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. Stop Hiring Fundraisers to Fundraise (Generocity): Wait, is he serious? No, but Mark Manning does want you to think about creating a culture of philanthropy that extends to all staff, as well as consider passion and authenticity when hiring.
2. How to Create and Use a Nonprofit Social Media Calendar (JSCM): Use a simple Social Media Calendar to plan a month or more worth of social media posts; manage all online communications that go out during the week; and avoid that middle-of-the-day dread when you have yet to post to Facebook or send a tweet.
3. How to Get the Wealthy to Donate (The New York Times): what we usually think of as the right reason may simply be the most obvious reason from the perspective of people who are devoted to a cause. Rather than trying to make others see the world the way we do, it may be more effective to meet them where they are.
4. How to Make 2018 What You Want It To Be (The Stelter Group): Instead of trudging through the month (or snow, wherever you may be), lighten up and make the commitment to get the pep back in your step. Whatever your passion, reignite the flame to work with renewed vigor and take you feeling and working well into the year.
5. How the New 2017 U.S. Tax Law May Impact Fundraising Revenues (Fired Up Fundraising): Gail Perry has some nice points and reminders on what the tax bill does (good and bad) for fundraising.
6. New Tax Law Further Underscores the Importance of Donor Relationship Building (Bloomerang): More on the tax bill and a reminder that relationship building, not tax incentives, is the key to enhancing donor intent.
7. Nonprofits Must Adapt to Continued Growth in Donor-Advised Funds (The Nonprofit Quarterly): However you feel about donor-advised funds, there is no arguing that they have become a force that must be understood and considered by all nonprofit organizations. Some interesting thoughts and perspective here.
8. Eighteen New Rules for 2018 (Beth Ann Locke): Here’s a nonprofit adaption of 18 Rules for 2018—a nice way to get yourself mentally ready for the next 12 months!
9. Nine Nonprofit Trends That Will Influence 2018 (Classy): Classy looks into its crystal ball and sees a lot of recurring giving, the need to showcase your organization’s impact, personalized marketing, and leverage your network to hold special events.
10. Questions to Answer & Metrics to Measure for a Stronger New Year (Fundraising Report Card): Being “data-driven” is easier said than done. Where do you start? What’s important to measure? Here are three key data-driven questions you should answer this week, along with three key performance metrics you should measure this week